Showing posts with label rant. Show all posts
Showing posts with label rant. Show all posts

Saturday, December 5, 2015

It Appears You're Using Advertisements, Click Here to Learn More

We now live in an age where informed consumers can increasingly control their digital environment.

In the area of entertainment, which includes movies and TV, we can choose to pay cable or satellite companies a hefty monthly fee for the "privilege" of dozens or even hundreds of channels we might never watch. Inevitably bundled with this pile of privilege in the case of non-premium channels is advertising. LOTS of advertising.  Much the same applies to the internet.

When I browse the web, given the choice, I would with very few exceptions choose to opt out of seeing any advertising whatsoever in any way, shape, or form. I tend to be specific about what I'm looking for, and anything outside of that is generally just clutter.

Occasionally, websites will throw up a message like the one below when they detect that I have ad blocking software (in my case most recently, uBlock for desktop browsing, and for my Apple-using friends, the iOS app Purify):




Contrary to this, I'm well aware of the consequences of using ad blocking. These include:
  • Ensuring my serenity by eliminating the possibility of being drawn away from what I really want from this website by at best vaguely relevant advertising.
  • Saving my bandwidth (which, in this era of greedy ISPs with their data cap overage fees, is particularly important).
  • Getting exactly what I want out of my experience, on my own terms and no one else's.

Serenity is important to me; advertising is not, at all. Yet advertisers and their ilk try desperately to lure as many eyeballs as possible to their wares. 

Bandwidth is something I pay for, not advertisers, not website owners. They seem to assume they have a right to freeload and vomit their ads onto my internet, and believe that their advertising has even one iota of importance in comparison to what I arrived at their site to view. They are quite mistaken.

What I want often differs with what I get on sites that are rife with advertising. Facilitated by demographics obtained overtly or covertly through my interactions with social media and elsewhere, advertising appears in an attempt to cater to me based on my age, ethnicity, profession, and innumerable other personal attributes. I eagerly block all of these as I come across them on any site whose content I care to explore further.

If I find your site useful, provide a link with a reputable, non-PayPal site and I will happily consider donating. If you want to advertise things that are closely relevant to the content of yours I'm browsing in the first place, that's actually fine with me. If you passively advertise with non-intrusive hyperlinks, I'll happily leave them be.

BUT, intrude on my serenity, whittle away the bandwidth I pay for, and try to derail the experience I want to achieve, and I will block, blacklist, and if necessary make a fuss to the FCC or whomever will listen, and inform the purchasers of said advertising that you've not only wasted their money, you've brought a bit of disfavor upon their brand by choosing such advertising so poorly.In short, SHUT UP, Leslie!




That logo on Leslie's shirt seems just a wee bit familiar...


Tuesday, October 1, 2013

Repost!

Occasionally I post links to various content on Reddit. Often, a diligent member of the internet's police force informs me that somehow a given image or link has *gasp* already been posted somewhere else on the internet.


"Repost!"

O NOES! Holy Jar Jar Binks' prolapsed rectum, internet police! 

What many who post this don't seem to realize is that a) their message is pointless, and b) Reddit's popularity is all about the pageviews

Reddit lives for pageviews. Billions of them, and of those millions are by unique visitors. Some of those visitors are smart, some aren't, and a few are dumb as a sack of hammers. That said, if Reddit were something like a think tank (which it isn't) or a Wikipedia-like foundation (nope) instead of a for-profit company, a self-proclaimed “part-sibling-once-removed” of Condé Nast, Inc., it might do things smarter than it does now.



Putting aside respect for the massive popularity of Reddit and the hard work its staff and board and communities provide, Reddit the site isn't that bright when it comes to sniffing out content that's already been posted. 


There is the somewhat anemic search functionality, which conscientious users occasionally invoke to perform keyword searches in search of existing content, and there are third-party sites like KarmaDecay which provide reverse image search capability for specific subreddits or site-wide. However, note that there is no smart search capability exposed to the users which is savvy to detect whether a given link ultimate leads to something that's been posted before.

Granted, they are in the red. Running a site as popular as Reddit is a huge undertaking, and the infrastructure required to support it increases with its popularity. Even if such smart search were a high priority, investing in its development would bleed resources from their daily operations. 

If anything, users of Reddit who cry "repost" should realize that they're doing more to hurt the site than they are to help it. Comments on Reddit can be upvoted and downvoted, which requires processing power and bandwidth. The loading and rendering those comments also takes power. Worse than the fact that telling someone they've reposted something adds nothing of substance to a discussion about the content in question, it's wasting Reddit's resources.

If content is worthy of being reposted, it often generates some constructive discussion, particularly to those for whom it's a novel find that have never, ever, seen it before. Engaging good content rather than whining about that already seen seems far more worthy of Reddit's dedication to community than its users chiding submitters of content one word at a time.



tl;dr: Repost police, get over yourselves and do something useful for a change.